How Writers Can Make Money Copywriting

In a world shortcuts and misspellings – of “lol” and emojis – you have managed to overcome it all and show a passion for writing. We live in an amazing time for writers. It is a time where you can publish a book online in minutes and start receiving sales right away, where information is compiled and shared at an incredible rate on websites and social media, and where advertising has become far more personal and far less mechanical.

This is a great time to be an excellent writer. But writing isn’t necessarily about novels and journalism anymore. Now, more than ever, companies need writers to help them grow their business and improve their ability to reach the public. This is known as “copywriting,” and it has become a critical part of modern marketing.

What is Copywriting?

Copywriting is the writing of words (copy) for both print and online materials. These days, copywriting is almost entirely online. Copywriters write sales pages, blog posts, home pages, find guest posting opportunities social media posts, and much more, all in an effort to help engage with customers, share valuable information, and drive sales.

They are also an important part of search engine algorithms. Search engines rank websites by figuring out how well they are likely to answer a user’s question or needs, and the words on a website help search engines determine whether or not a website should show up higher in searches.

Starting a Career as a Copywriter

Businesses need writers. They need people to write blog posts, create new pages for their site, and help them with writing needs. They need writers like yourself to help them build their website presence.

If you want to become a copywriter, there are many different ways to start. Examples include:

  • Upwork (and Other Freelance Job Boards) – The easiest place to begin is by signing up to job posting boards like Upwork. On Upwork, companies and individuals post writing that they need completed, and writers “bid” on how much it will cost for them to do the work. This is where most freelancers get started.
  • Open Jobs – On websites like StartJobs or Indeed, you can find companies looking specifically for copywriters, and are willing to accept those without much experience. Some jobs are for copywriting companies, while others are for small businesses that need to hire full or part time writers.
  • Blogging – Another great way to start as a copywriter is to start your own blog about a topic that you’re passionate about. Making money while blogging is exceedingly difficult, but one of the benefits about blogging is that you can try to build your name and brand all while you find employment at some other type of career.
  • Write for professional websites. Some copywriters make full-time incomes helping write resumes or cover letters.

Often the best way to begin is to start with freelancing work and blogging, and build a brand for yourself. During this time, continue to read more about the industry so that you understand what employers are looking for, and then either start applying for jobs or continue to grow your freelancing business.

Copywriting is a highly valuable skill that many employers are looking for, and are one of the best ways to make a career out of your passion for writing.

Kindle Keyword Software: The best Self-Publishing Software on the Market

When I first published a book, I was all excited. I’d check my KDP dashboard and update it hoping for sales. At first things were good, but then quickly after a month or two, my books sales dropped.

I’d work hard to breathe life back into them, begging and pleading with friends and family members to buy it and rate it…all the while working on my next book.

This cycle was absolutely maddening.

That was until I met Dave Chesson of http://Kindlepreneur.com. Dave showed me how the Amazon algorithm works, how do book idea research and ensure my idea will sell before writing it and the power in kindle keywords.

In essence, Dave taught me exactly what I needed to know to become an instant and consistent bestseller. And it all started with the best kindle software on the market, KDPRocket.com.

The Power of Kindle Keywords

So, what are kindle keywords?

In their basic form, they are the words that people type into an Amazon search when they are shopping. If someone is looking for a nurse costume, they’d go to Amazon.com and type in “nurse costume” and amazon’s search engine would find products and rank them.

Our objective is that when someone types in something that we think our target market would type in, we want our kindle book to show up first. The product at the top gets more sales than the ones below it.

So, why do we can?

Well to ensure the beautiful bounty of this natural evergreen traffic, you need to first identify what words people are typing into amazon, and then ensure that the competition isn’t so great that you can’t enter the market.

You’d make a killing if your book “How to lose weight” ranked #1 for that search…but what are the chances you’ll beat out the other 400,000 other books that are competing for that term. Nill.

So, the key to kindle keywords is that it has people actively searching using that keyword, that it fits your target market, and doesn’t have two much competition.

How does one find money making kindle keywords?

Well there is a long and tedious method that involves lots of math, excel sheets, time and advil. It works, but not as effectively or efficiently as a certain kindle keyword research software.

The best self-publishing software is one where it tells you, how many people per month type that phrase into Amazon, how strong the book competition is, how much money the other books make, and even gives you suggestions on better terms to increase your profit. And that is exactly what KDP Rocket does.

This amazing kindle software helps self-publishers discover amazing kindle keywords, validates book ideas, and ensures you have a pre-existing market that would be willing to buy your book.

Now, I’m not a scientist like its creator – a prior nuclear engineer, but I can tell you it works. KDP Rocket uses an the Amazon Best Seller Rank to tell you how much money a book is making, and some extra crazy tactics that involve “bot crawlers” to figure out exactly how many people per month type something into amazon.

That right there is some powerful information that can be a game changer for any self-publishing author who needs to find a money making idea.

Conclusion

So, if you are looking for the best kindle software on the market to help you find best selling book ideas and increase your book sales, the KDP Rocket is THE software for you. It’s cheap and is a one time pay deal (he probably could have done a subscription for this bad boy…thank goodness he didn’t).

Besides, look at all the big name publishers who swear by it, and are using it right now. So, make sure to pick up your copy and start gaining a competitive advantage over those that blindly choose their next book idea.

 

 

Book Comparisons Done Right: FSOT Study Guides

As a blogger who covers books and self-publishing, I have done my fair share of book reviews.  However, over the years, I’ve noticed that just writing about a book doesn’t work.  In most cases, the book is too obscure for people to find your post and in other cases, the book is too well known, and your review will have too much competition.

This usually leaves many a blogger mad with rage as they realize that they can’t seem to be able to cover the books they want and get the traffic they so desperately need.

So, where is the sweet spot?

In truth, it’s a little of both and by thinking about your next book review in this manner, you could gain more traffic and even better sales.  In the following article, I will show you one simple trick that will help you compare books like a pro.

Combining the Best of Both Worlds in Book Reviews

Like I said, the best answer is to do both.  I don’t mean write one review on a popular book and one review on an obscure one.  I’m talking about writing an article that compares the two or a couple.  In this case, you are giving someone a known standard, and you are comparing it to an unknown book.  This gives people a reference and ultimately gives them a choice, which turns out, people like that.

Say, for example, you want to write a review about an epic wizard kid.  Why not compare that book to a Harry Potter book?  For those who love Harry Potter books, they might be on the prowl to find books like it.  With your review comparing the two, you give your readers an ability to make that distinction.  But it doesn’t have to stop there.

Study Guide Comparisons: FSOT

But book comparisons aren’t just for fiction.  They can be stupendous for non-fiction.  In most cases, it’s easier to do a comparison to two non-fictions.  In many cases, a non-fiction works to address a pain-point for the reader.  Therefore, as the reviewer, you just need to figure out which book is better at helping the reader solve their problem, be that stop smoking, become more effective, etc.

The FSOTPrep.com did an excellent job of comparing some non-fiction books.  In the list of the best FSOT study guides, they compared 3 of the best Foreign Service Officer Study guides and ranked them #1-3 with #1 being the best.   This is a great method because those who are about to take the Foreign Service Officer Test are probably looking to figure out which FSOT study guide is the best fit for them and, of course, the stumble upon this beauty of a list.  In essence, the writer has made it super easy for the reader to look at all the pertinent FSO exam study guides and figure out which one is best.

Do you think those Amazon buttons are Amazon Associate links?  Of course, they are.

To Sum It All Up

So in short, we reviewers need to stop being so linear in our thoughts.  We need to look for things to compare with.  This, in turn, will give your book review more exposure, more reach, and a set standard in which to help your reader base their thoughts on the book.   This simple tactic will help you to get more traffic and even better sales conversions, which is what we book review bloggers want most, right?

Marketing Your Self Published Book Online

The success of every business usually relies on how you market your products or services. Keep in mind that it is one of the most fundamental elements that keep the business going.

So now, if you’re an author and you wish to make a journey towards self-publishing, aside from being a good and creative writer, you also need to have adequate knowledge when it comes to marketing.

How can you promote your self-published book?

Generally, there are many ways of promoting your self-published book. It can be done both online or offline but for now, let’s focus on marketing online.

According to statistics, 42% of the world’s population has access to the internet in January 2015. See, with that percentage of internet users imagine how many people you can reach when you increase your online exposure.

Here are some of the strategies you can do online:

Build an Author Website

If you’re a newbie author and you have this greatest desire to become an established one, getting a website is a necessity. Why? Because it would be hard for your readers to build trust with you if you don’t own an author website. Also remember that in order to attract more attention and be liked by your readers, see to it that you make yourself reachable to them. In your website, make sure to have your contact details including your social profiles available for their access. Let them know about you, your passion, bits of your life, how you started your career as an authors and a lot more.

Newsletter

Sending newsletters once or twice every month is a good marketing strategy to let your readers/subscribers remind about you. With newsletters your subscribers get easily informed on important updates about your works and upcoming promotions and events. Services like MailChimp or AWeber can help you in the automation procedure of your Newsletters emails.

Social Media Exposure

Most people now have their very own Facebook, Twitter or Instagram accounts so it would be advisable that you also reach these people through their social media profiles where they spend some of their time (or perhaps to other people most of their time).

You may create your personal Facebook profile then create a Facebook page to brand yourself as an author. But remember, when you create your social media profiles DON’T just let it rot in the corner but devote at least 25 minutes of your daily time and engage with your readers. See to it that you regularly post some pieces like tips, inspiring quotes, related videos, hold a contest or giveaways, or anything that is interesting to your target readers to increase your page likes.

Be a Guest Author

This is another way to increase your online exposure. Guest blogging is one of the most effective online promotion strategies that work in almost all business niches. With guest blogging, you get to know other authors and they are able to read your ideas.

These are just few of the online activities that you can do to promote yourself as an author and of course your work. Other than these strategies, you may also engage with other authors through forums or through commenting to other authors’ website post. You may also post videos on YouTube like interviews or tips, or start a podcast. The most important thing is that you never limit yourself to just one medium but try various things to increase your knowledge and improve your brand and increase your connections.

Is Self-publishing for you or not?

There are growing number of authors who are getting interested into entering the world of self-publishing. Most of the time, the word “self-publishing” sounds very easy to most authors considering that it’s the greatest hype in the literature industry and lots of authors are achieving success in this field. However, they didn’t know that there are many elements involved and hard work needed even after your book goes live, just like the marketing part. And because you are a self-publisher, YOU got to do a lot of work on the marketing phase if you wanted to get noticed and sell more.

Whether you choose to self-publish or traditionally publish your book, these two ways have their respective pros and cons that relies on the author’s standing in terms of finances, connections and a lot more.

Here are two interesting info-graphics that will give you a quicker look into self-publishing vs traditional publishing and a flowchart that will help you decide which publishing path to choose.

 

traditional-vs-selfpublishing

Courtesy of: Pressbooks.com

 

Self-Publishing or Traditional Publishing: Which Should You Choose?
Courtesy of: The Write Life

Now, seeing these two infographics about self-publishing and traditional publishing, do you have a general idea on which route to choose?

If your answer is “YES!” then, good to hear that and good luck to your decision.

Self-publishing Guide – Pre-made Book Covers vs Custom-made Book Covers

Whether you’re an author or a typical reader, when looking around the books and eBooks being sold at Amazon or in any book shops in a local area, the first elements we commonly look at is the book cover then the title or the title then the book cover. Normally, we never look directly on what’s on the back description or who the author is. Usually these last two things are noticed after reading the title and glancing the book cover. This is the main reason why self-published authors and publishers should really do their best into coming up a great book cover and a title.

In the world of self-publishing, you as a self-published author can either choose pre-made book cover design or custom made covers but this decision relies of course on your personal choice and your budget.

Why choose custom-made book covers?

If money is not your problem and you really don’t care spending $70 or $500 or more just for the cover, then this option perfectly fits you. Most authors or critiques would really recommend hiring a design professional who can do a custom-made cover for your book. This is to make sure that the output is entirely unique, excellent and can truly give you and the typical readers a wow factor.

Couple of custom-made book cover designers:

  • BookCoverCafe
  • eBookLaunch
  • Marsdorian
  • CreativIndieCovers

When to choose Pre-made book covers?

Pre-made is less-expensive that the custom-made ones. Usually, authors who are on a tight budget would choose designers who do pre-made covers. Although this option is not really recommended by most authors and established authors, yet this option is still better than doing a book cover design on your own or the DIY approach.

Here are couple of pre-made cover designers with impressive designs.

  • ExtendedImagery
  • BeauteBook
  • CoverMyBook
  • CoverTopia

Finding a design professional to do your book cover design

coversThere are thousands and thousands of graphic designers around the world but not all of them are skilled enough to make a professional and great-looking book covers. Although some of them may be considered professional graphic artists, yet are they knowledgeable about the important elements of an ideal book cover in various genre?

When choosing a certain designer, see to it that they have wide experience in designing eBook cover or book covers from various authors and clients. Check their website, their portfolio, about page, client’s testimonials

Lastly, before you commit to them, make sure that you carefully read their package offers and don’t forget to ask questions if anything is not clearly stated on their offer.

Cinderella

Fairy Tails™

Keith Harrelson

Cinderella Fairy Tales™ Keith HarrelsonISBN: 1-59258-100-5
$7.95 US
Hardcover
8 1/4″ x 8 1/4″, 32 pp
25 images, 4-color

Fairy Tails™ is a whimsical new series of the world’s most beloved fairy tales, retold in an adorable, dog-eared fashion that any animal lover will find impossible to resist.

Each of the three volumes of Fairy Tails™-Cinderella, Snow White and the Seven Dwarfs, and Sleeping Beauty-is fully illustrated with color photography featuring favorite breeds in leading roles. These classic stories gain new meaning when portrayed through the eyes of man’s best friend, and just looking at the pages of these unique books will surely make any reader chuckle.

About the Author

Writer/photographer Keith Harrelson has worked as a commercial writer and photographer for 30 years. In addition, he has acted as principal photographer for a number of published books, including DK’s Ultimate Mustang and the McKids series of children’s books for Golden. He has also been the principal or contributing photographer on numerous cooking and craft titles for Oxmoor House/Time Warner. He lives in Birmingham, Alabama.

Snow White

Fairy Tails

Keith Harrelson

Snow White Fairy Tales™ Keith HarrelsonISBN: 1-59258-101-3
$7.95 US
Hardcover
8 1/4″ x 8 1/4″, 32 pp
25 images, 4-color

Fairy Tails™ is a whimsical new series of the world’s most beloved fairy tales, retold in an adorable, dog-eared fashion that any animal lover will find impossible to resist.

Each of the three volumes of Fairy Tails™-Cinderella, Snow White and the Seven Dwarfs, and Sleeping Beauty-is fully illustrated with color photography featuring favorite breeds in leading roles. These classic stories gain new meaning when portrayed through the eyes of man’s best friend, and just looking at the pages of these unique books will surely make any reader chuckle.

About the Author

Writer/photographer Keith Harrelson has worked as a commercial writer and photographer for 30 years. In addition, he has acted as principal photographer for a number of published books, including DK’s Ultimate Mustang and the McKids series of children’s books for Golden. He has also been the principal or contributing photographer on numerous cooking and craft titles for Oxmoor House/Time Warner. He lives in Birmingham, Alabama.

The Power of Reviews

Your target readers are everywhere but they just don’t notice your book. You need to get the spotlight so that they can notice you, see you, your work of art, your creation, your book. As the saying goes, “Don’t judge the book by its cover”, however, readers can sometimes be so judgmental. They look into your book cover. Do they love its color? Do they find it cool or dull? Then they will look into the title. If they find it interesting they will try to check on the price. Is it something worth reading?

Then here comes another reader. A different kind of reader. A reader who’s looking for quality reading materials. Her/his main concern is not the book cover or the author’s name, not even the price but the reviews. If they like what they read from other people’s feedback, then the greater the chance that he/she hits the order button and purchase your book. book reviewer

As an author, especially if it is your first time, you have to remember that having an attractive cover, or a good content and good price is not enough. What you need is exposure, more and more exposure. Why? Because as mentioned above, “readers can sometimes be so judgmental”. Aside from that, this world is in big competition. Standing still won’t make you win, you need to run and try not to be left behind. If you want success then work for it.

If you want to get reviews, you may want to consider book review service from a professional writer. Or try having a giveaway online in exchange of good reviews. How about asking your close friend or relative to write a review for you and in exchange, they will provide good feedback for your book. You see, these are just some of the great and simple ways you can try to market your self published book. If you will just try to be more creative, you can still come up with some other marketing techniques.

Positive book reviews are so helpful, particularly to self-published authors. It’s a great way to promote your writing and be noticed by people. The more reviews you generate means more sales and not only that, reviews can also help promote your other writings or your future writings and you as an author. Another good thing about reviews is, it help other readers see the best part of your book because most of the reviews will highlight the best part or the relevant sections of your book. For readers who have read your work, reviews can also urge them to write their own reviews for you. This just means that your book exposure is getting wider and wider.

So as an author, never neglect the power of reviews and be creative, try to do something to generate some reviews and in near future, you will see another fruit of your labor.

101 Low-Fat Feasts

Tried and Tested Recipes

Orlando Murrin

101 Low-Fat Feasts Tried and Tested RecipesISBN: 1-59258-021-1
$9.95 US
Paperback
5 3/8″ x 6 1/8″, 224 pp
224 images, 4-color

Cutting down on fat doesn’t mean you have to miss out on delicious food. Good Food 101 Low-Fat Feasts offers you many unusual combinations and old favourites that won’t pile on the pounds. From Vegetable and Pesto Soup and Roast Tomato and Pepper Gnocchi, to Spicy Chicken and Apricot Stew and Strawberry Yogurt Brulée, all the recipes are taken from BBC Good Food Magazine and are simple and quick to prepare, without compromising on flavour. You will find a host of interesting ways to lighten up your low-fat recipe repertoire in:

  • Starters & Light Meals
  • Pasta, Rice & Noodles
  • Meat
  • Fish & Seafood
  • Veggie-friendly
  • Desserts

These quick and easy recipes have been specially chosen to help even the busiest people enjoy delicious, fresh, home-cooked food. Each recipe is written with simple step-by-step instructions and is accompanied by a useful nutritional analysis and a full-colour photograph, so you can cook with complete confidence.

Each book in this compact and informative series contains 101 tasty and imaginative dishes-you’re guaranteed to find a great recipe for every occasion!

About the Author

Orlando Murrin is the Editor of Good Food magazine. He is the author of Dangerous Desserts and Vital Vegetables.