The success of every business usually relies on how you market your products or services. Keep in mind that it is one of the most fundamental elements that keep the business going.
So now, if you’re an author and you wish to make a journey towards self-publishing, aside from being a good and creative writer, you also need to have adequate knowledge when it comes to marketing.
How can you promote your self-published book?
Generally, there are many ways of promoting your self-published book. It can be done both online or offline but for now, let’s focus on marketing online.
According to statistics, 42% of the world’s population has access to the internet in January 2015. See, with that percentage of internet users imagine how many people you can reach when you increase your online exposure.
Here are some of the strategies you can do online:
Build an Author Website
If you’re a newbie author and you have this greatest desire to become an established one, getting a website is a necessity. Why? Because it would be hard for your readers to build trust with you if you don’t own an author website. Also remember that in order to attract more attention and be liked by your readers, see to it that you make yourself reachable to them. In your website, make sure to have your contact details including your social profiles available for their access. Let them know about you, your passion, bits of your life, how you started your career as an authors and a lot more.
Sending newsletters once or twice every month is a good marketing strategy to let your readers/subscribers remind about you. With newsletters your subscribers get easily informed on important updates about your works and upcoming promotions and events. Services like MailChimp or AWeber can help you in the automation procedure of your Newsletters emails.
Social Media Exposure
Most people now have their very own Facebook, Twitter or Instagram accounts so it would be advisable that you also reach these people through their social media profiles where they spend some of their time (or perhaps to other people most of their time).
You may create your personal Facebook profile then create a Facebook page to brand yourself as an author. But remember, when you create your social media profiles DON’T just let it rot in the corner but devote at least 25 minutes of your daily time and engage with your readers. See to it that you regularly post some pieces like tips, inspiring quotes, related videos, hold a contest or giveaways, or anything that is interesting to your target readers to increase your page likes.
Be a Guest Author
This is another way to increase your online exposure. Guest blogging is one of the most effective online promotion strategies that work in almost all business niches. With guest blogging, you get to know other authors and they are able to read your ideas.
These are just few of the online activities that you can do to promote yourself as an author and of course your work. Other than these strategies, you may also engage with other authors through forums or through commenting to other authors’ website post. You may also post videos on YouTube like interviews or tips, or start a podcast. The most important thing is that you never limit yourself to just one medium but try various things to increase your knowledge and improve your brand and increase your connections.