In a world shortcuts and misspellings – of “lol” and emojis – you have managed to overcome it all and show a passion for writing. We live in an amazing time for writers. It is a time where you can publish a book online in minutes and start receiving sales right away, where information is compiled and shared at an incredible rate on websites and social media, and where advertising has become far more personal and far less mechanical.
This is a great time to be an excellent writer. But writing isn’t necessarily about novels and journalism anymore. Now, more than ever, companies need writers to help them grow their business and improve their ability to reach the public. This is known as “copywriting,” and it has become a critical part of modern marketing.
What is Copywriting?
Copywriting is the writing of words (copy) for both print and online materials. These days, copywriting is almost entirely online. Copywriters write sales pages, blog posts, home pages, find guest posting opportunities social media posts, and much more, all in an effort to help engage with customers, share valuable information, and drive sales.
They are also an important part of search engine algorithms. Search engines rank websites by figuring out how well they are likely to answer a user’s question or needs, and the words on a website help search engines determine whether or not a website should show up higher in searches.
Starting a Career as a Copywriter
Businesses need writers. They need people to write blog posts, create new pages for their site, and help them with writing needs. They need writers like yourself to help them build their website presence.
If you want to become a copywriter, there are many different ways to start. Examples include:
- Upwork (and Other Freelance Job Boards) – The easiest place to begin is by signing up to job posting boards like Upwork. On Upwork, companies and individuals post writing that they need completed, and writers “bid” on how much it will cost for them to do the work. This is where most freelancers get started.
- Open Jobs – On websites like StartJobs or Indeed, you can find companies looking specifically for copywriters, and are willing to accept those without much experience. Some jobs are for copywriting companies, while others are for small businesses that need to hire full or part time writers.
- Blogging – Another great way to start as a copywriter is to start your own blog about a topic that you’re passionate about. Making money while blogging is exceedingly difficult, but one of the benefits about blogging is that you can try to build your name and brand all while you find employment at some other type of career.
- Write for professional websites. Some copywriters make full-time incomes helping write resumes or cover letters.
Often the best way to begin is to start with freelancing work and blogging, and build a brand for yourself. During this time, continue to read more about the industry so that you understand what employers are looking for, and then either start applying for jobs or continue to grow your freelancing business.
Copywriting is a highly valuable skill that many employers are looking for, and are one of the best ways to make a career out of your passion for writing.