Marketing Your Self Published Book Online

The success of every business usually relies on how you market your products or services. Keep in mind that it is one of the most fundamental elements that keep the business going.

So now, if you’re an author and you wish to make a journey towards self-publishing, aside from being a good and creative writer, you also need to have adequate knowledge when it comes to marketing.

How can you promote your self-published book?

Generally, there are many ways of promoting your self-published book. It can be done both online or offline but for now, let’s focus on marketing online.

According to statistics, 42% of the world’s population has access to the internet in January 2015. See, with that percentage of internet users imagine how many people you can reach when you increase your online exposure.

Here are some of the strategies you can do online:

Build an Author Website

If you’re a newbie author and you have this greatest desire to become an established one, getting a website is a necessity. Why? Because it would be hard for your readers to build trust with you if you don’t own an author website. Also remember that in order to attract more attention and be liked by your readers, see to it that you make yourself reachable to them. In your website, make sure to have your contact details including your social profiles available for their access. Let them know about you, your passion, bits of your life, how you started your career as an authors and a lot more.

Newsletter

Sending newsletters once or twice every month is a good marketing strategy to let your readers/subscribers remind about you. With newsletters your subscribers get easily informed on important updates about your works and upcoming promotions and events. Services like MailChimp or AWeber can help you in the automation procedure of your Newsletters emails.

Social Media Exposure

Most people now have their very own Facebook, Twitter or Instagram accounts so it would be advisable that you also reach these people through their social media profiles where they spend some of their time (or perhaps to other people most of their time).

You may create your personal Facebook profile then create a Facebook page to brand yourself as an author. But remember, when you create your social media profiles DON’T just let it rot in the corner but devote at least 25 minutes of your daily time and engage with your readers. See to it that you regularly post some pieces like tips, inspiring quotes, related videos, hold a contest or giveaways, or anything that is interesting to your target readers to increase your page likes.

Be a Guest Author

This is another way to increase your online exposure. Guest blogging is one of the most effective online promotion strategies that work in almost all business niches. With guest blogging, you get to know other authors and they are able to read your ideas.

These are just few of the online activities that you can do to promote yourself as an author and of course your work. Other than these strategies, you may also engage with other authors through forums or through commenting to other authors’ website post. You may also post videos on YouTube like interviews or tips, or start a podcast. The most important thing is that you never limit yourself to just one medium but try various things to increase your knowledge and improve your brand and increase your connections.

Is Self-publishing for you or not?

There are growing number of authors who are getting interested into entering the world of self-publishing. Most of the time, the word “self-publishing” sounds very easy to most authors considering that it’s the greatest hype in the literature industry and lots of authors are achieving success in this field. However, they didn’t know that there are many elements involved and hard work needed even after your book goes live, just like the marketing part. And because you are a self-publisher, YOU got to do a lot of work on the marketing phase if you wanted to get noticed and sell more.

Whether you choose to self-publish or traditionally publish your book, these two ways have their respective pros and cons that relies on the author’s standing in terms of finances, connections and a lot more.

Here are two interesting info-graphics that will give you a quicker look into self-publishing vs traditional publishing and a flowchart that will help you decide which publishing path to choose.

 

traditional-vs-selfpublishing

Courtesy of: Pressbooks.com

 

Self-Publishing or Traditional Publishing: Which Should You Choose?
Courtesy of: The Write Life

Now, seeing these two infographics about self-publishing and traditional publishing, do you have a general idea on which route to choose?

If your answer is “YES!” then, good to hear that and good luck to your decision.

Self-publishing Guide – Pre-made Book Covers vs Custom-made Book Covers

Whether you’re an author or a typical reader, when looking around the books and eBooks being sold at Amazon or in any book shops in a local area, the first elements we commonly look at is the book cover then the title or the title then the book cover. Normally, we never look directly on what’s on the back description or who the author is. Usually these last two things are noticed after reading the title and glancing the book cover. This is the main reason why self-published authors and publishers should really do their best into coming up a great book cover and a title.

In the world of self-publishing, you as a self-published author can either choose pre-made book cover design or custom made covers but this decision relies of course on your personal choice and your budget.

Why choose custom-made book covers?

If money is not your problem and you really don’t care spending $70 or $500 or more just for the cover, then this option perfectly fits you. Most authors or critiques would really recommend hiring a design professional who can do a custom-made cover for your book. This is to make sure that the output is entirely unique, excellent and can truly give you and the typical readers a wow factor.

Couple of custom-made book cover designers:

When to choose Pre-made book covers?

Pre-made is less-expensive that the custom-made ones. Usually, authors who are on a tight budget would choose designers who do pre-made covers. Although this option is not really recommended by most authors and established authors, yet this option is still better than doing a book cover design on your own or the DIY approach.

Here are couple of pre-made cover designers with impressive designs.

Finding a design professional to do your book cover design

coversThere are thousands and thousands of graphic designers around the world but not all of them are skilled enough to make a professional and great-looking book covers. Although some of them may be considered professional graphic artists, yet are they knowledgeable about the important elements of an ideal book cover in various genre?

When choosing a certain designer, see to it that they have wide experience in designing eBook cover or book covers from various authors and clients. Check their website, their portfolio, about page, client’s testimonials

Lastly, before you commit to them, make sure that you carefully read their package offers and don’t forget to ask questions if anything is not clearly stated on their offer.

Cinderella

Fairy Tails™

Keith Harrelson

Cinderella Fairy Tales™ Keith HarrelsonISBN: 1-59258-100-5
$7.95 US
Hardcover
8 1/4″ x 8 1/4″, 32 pp
25 images, 4-color

Fairy Tails™ is a whimsical new series of the world’s most beloved fairy tales, retold in an adorable, dog-eared fashion that any animal lover will find impossible to resist.

Each of the three volumes of Fairy Tails™-Cinderella, Snow White and the Seven Dwarfs, and Sleeping Beauty-is fully illustrated with color photography featuring favorite breeds in leading roles. These classic stories gain new meaning when portrayed through the eyes of man’s best friend, and just looking at the pages of these unique books will surely make any reader chuckle.

About the Author

Writer/photographer Keith Harrelson has worked as a commercial writer and photographer for 30 years. In addition, he has acted as principal photographer for a number of published books, including DK’s Ultimate Mustang and the McKids series of children’s books for Golden. He has also been the principal or contributing photographer on numerous cooking and craft titles for Oxmoor House/Time Warner. He lives in Birmingham, Alabama.

Snow White

Fairy Tails

Keith Harrelson

Snow White Fairy Tales™ Keith HarrelsonISBN: 1-59258-101-3
$7.95 US
Hardcover
8 1/4″ x 8 1/4″, 32 pp
25 images, 4-color

Fairy Tails™ is a whimsical new series of the world’s most beloved fairy tales, retold in an adorable, dog-eared fashion that any animal lover will find impossible to resist.

Each of the three volumes of Fairy Tails™-Cinderella, Snow White and the Seven Dwarfs, and Sleeping Beauty-is fully illustrated with color photography featuring favorite breeds in leading roles. These classic stories gain new meaning when portrayed through the eyes of man’s best friend, and just looking at the pages of these unique books will surely make any reader chuckle.

About the Author

Writer/photographer Keith Harrelson has worked as a commercial writer and photographer for 30 years. In addition, he has acted as principal photographer for a number of published books, including DK’s Ultimate Mustang and the McKids series of children’s books for Golden. He has also been the principal or contributing photographer on numerous cooking and craft titles for Oxmoor House/Time Warner. He lives in Birmingham, Alabama.

The Power of Reviews

Your target readers are everywhere but they just don’t notice your book. You need to get the spotlight so that they can notice you, see you, your work of art, your creation, your book. As the saying goes, “Don’t judge the book by its cover”, however, readers can sometimes be so judgmental. They look into your book cover. Do they love its color? Do they find it cool or dull? Then they will look into the title. If they find it interesting they will try to check on the price. Is it something worth reading?

Then here comes another reader. A different kind of reader. A reader who’s looking for quality reading materials. Her/his main concern is not the book cover or the author’s name, not even the price but the reviews. If they like what they read from other people’s feedback, then the greater the chance that he/she hits the order button and purchase your book. book reviewer

As an author, especially if it is your first time, you have to remember that having an attractive cover, or a good content and good price is not enough. What you need is exposure, more and more exposure. Why? Because as mentioned above, “readers can sometimes be so judgmental”. Aside from that, this world is in big competition. Standing still won’t make you win, you need to run and try not to be left behind. If you want success then work for it.

If you want to get reviews, you may want to consider book review service from a professional writer. Or try having a giveaway online in exchange of good reviews. How about asking your close friend or relative to write a review for you and in exchange, they will provide good feedback for your book. You see, these are just some of the great and simple ways you can try to market your self published book. If you will just try to be more creative, you can still come up with some other marketing techniques.

Positive book reviews are so helpful, particularly to self-published authors. It’s a great way to promote your writing and be noticed by people. The more reviews you generate means more sales and not only that, reviews can also help promote your other writings or your future writings and you as an author. Another good thing about reviews is, it help other readers see the best part of your book because most of the reviews will highlight the best part or the relevant sections of your book. For readers who have read your work, reviews can also urge them to write their own reviews for you. This just means that your book exposure is getting wider and wider.

So as an author, never neglect the power of reviews and be creative, try to do something to generate some reviews and in near future, you will see another fruit of your labor.

101 Low-Fat Feasts

Tried and Tested Recipes

Orlando Murrin

101 Low-Fat Feasts Tried and Tested RecipesISBN: 1-59258-021-1
$9.95 US
Paperback
5 3/8″ x 6 1/8″, 224 pp
224 images, 4-color

Cutting down on fat doesn’t mean you have to miss out on delicious food. Good Food 101 Low-Fat Feasts offers you many unusual combinations and old favourites that won’t pile on the pounds. From Vegetable and Pesto Soup and Roast Tomato and Pepper Gnocchi, to Spicy Chicken and Apricot Stew and Strawberry Yogurt Brulée, all the recipes are taken from BBC Good Food Magazine and are simple and quick to prepare, without compromising on flavour. You will find a host of interesting ways to lighten up your low-fat recipe repertoire in:

  • Starters & Light Meals
  • Pasta, Rice & Noodles
  • Meat
  • Fish & Seafood
  • Veggie-friendly
  • Desserts

These quick and easy recipes have been specially chosen to help even the busiest people enjoy delicious, fresh, home-cooked food. Each recipe is written with simple step-by-step instructions and is accompanied by a useful nutritional analysis and a full-colour photograph, so you can cook with complete confidence.

Each book in this compact and informative series contains 101 tasty and imaginative dishes-you’re guaranteed to find a great recipe for every occasion!

About the Author

Orlando Murrin is the Editor of Good Food magazine. He is the author of Dangerous Desserts and Vital Vegetables.

Presidents

Presidents: Every Question Answered

Carter Smith

Presidents Every Question AnsweredISBN: 1-59258-066-1
$29.95 US
Hardcover
7 1/2″ x 9 3/4″, 400 pp
600 images, 4-color

A one-of-a-kind sourcebook of information on the Presidents and Presidency.

The 2004 presidential election was an event of great interest, as you may have noticed. More and more, people all over the planet are paying attention to the office of “the most powerful man in the free world.” So we’ve made a book that will be the ultimate source book for answers to just about any question that you could ask about any president, past or present (to which you could reasonably expect an answer). We came up with a design that allows you find the information you need quickly and easily, and is also pleasing to the eye-no mean feat. We have a book that will tell you each president’s date of birth and death, place of education, religion, party, term in office, vice-president, cabinet, first lady, career-before and after office-and much more. There is a timeline of the presidency and of world events. There is an electoral map for each campaign, plus a list of opponents. There are quotes by the president, and about the president, both then and now; there are lists of bills passed; there are the successes, failures and indiscretions. There are rankings; there’s information on supporters and on enemies; quotes from famous or infamous speeches-really, anything you can think of. And if that isn’t enough we’ve included the complete text of every inaugural address. This book will become an invaluable resource for historians, students, history buffs, journalists, and as a family reference. With an introduction by Allen Weinstein, founder of the Center for Democracy, it carries the Smithsonian’s seal of approval.

About the Authors

Carter Smith has written and edited numerous works on American and World history, including The African-American Experience On File (Facts On File), the five-volume Daily Life in 20th Century America (Greenwood) and Mapping Epidemics: A Historical Atlas of Disease (Scholastic). He is currently working on an atlas of U.S. History.

Allen Weinstein is the founder of the Center for Democracy. His international awards include the United Nations Peace Medal (1986) for “efforts to promote peace, dialogue and free elections in several critical parts of the world”; The Council of Europe’s Silver Medal (twice, in 1990 and 1996), presented by its Parliamentary Assembly, for “outstanding assistance and guidance over many years”. Professor Weinstein’s books include The Haunted Wood: Soviet Espionage in America-The Stalin Era (Random House, 1999); Perjury: The Hiss-Chambers Case (Knopf, 1997), which received several citations including an American Book Award nomination; and The Story of America (DK, 2002).

Growing Into Your Soul

A Perfect Gift for a Bar Mitzvah or Bat Mitzvah!

Growing Into Your Sould by Larry Tabick

Growing Into Your Soul
ISBN: 1-59258-090-4
Hardcover
8 1/2″ x 8 1/2″, 96 pp
38 images, 4-color

This thoughtful collection of poetry and inspirational reflections focuses on this important stage of a young Jewish person’s life.

It covers the main holy days of the calendar and looks at the cycle of life from birth to death. Also included are ruminations on the most important values and virtues of Judaism.

About the Author

Larry Tabick (aka Yehudah Avraham ben Yisrael) was born in Brooklyn, New York, to a Jewish mother and a Syrian Orthodox Christian father. After receiving his rabbinic diploma in 1976, he has served several London communities, teaching hundreds of Bar and Bat Mitzvah students. He currently serves the Shir Hayim congregation in Hampstead, and is a keen student of Kabbalah and Hasidism. He and his wife Jackie have three children, who have all had Bar or Bat Mitzvah.

 

Family Holidays in a Motorhome

Everything you need to know about hiring a motorhome

Susan Lomas

Family Holidays in a MotorhomePaperback: 44 pages
Publisher: CreateSpace Independent Publishing Platform (15 Nov 2013)
Language: English
ISBN-10: 1493759442
ISBN-13: 978-1493759446
Product Dimensions: 5.5″ x 8.5″ (13.97 x 21.59 cm)
BISAC: Travel / Europe / Great Britain

One reader on Amazon criticized this book as being too short, saying that it would have been OK as an article but not a book. It is true that the author has written this book in more of a blog format, but it is still a fun read. Susan decided to take her vacation in England by hiring a motorhome from Motorhome Freedom, a website about motorhomes with an emphasis on motorhome hire. For anybody who is considering a motorhome vacation, this is a good read and can alert you to some of the pitfalls you might come across.

About the Author

Susan Lomas (née Clements) was born in Watford, England in 1964. Rather an energetic child, she studied ballet for a while, quickly moving on to ballroom and Latin American dancing. She was educated in north London and gained a BA Honours degree in Fine Art Painting at Norwich School of Art in 1986. Susan taught Art and Design in a number of schools in Hertfordshire and Buckinghamshire during the 1980s and 1990s.