Your target readers are everywhere but they just don’t notice your book. You need to get the spotlight so that they can notice you, see you, your work of art, your creation, your book. As the saying goes, “Don’t judge the book by its cover”, however, readers can sometimes be so judgmental. They look into your book cover. Do they love its color? Do they find it cool or dull? Then they will look into the title. If they find it interesting they will try to check on the price. Is it something worth reading?
Then here comes another reader. A different kind of reader. A reader who’s looking for quality reading materials. Her/his main concern is not the book cover or the author’s name, not even the price but the reviews. If they like what they read from other people’s feedback, then the greater the chance that he/she hits the order button and purchase your book.
As an author, especially if it is your first time, you have to remember that having an attractive cover, or a good content and good price is not enough. What you need is exposure, more and more exposure. Why? Because as mentioned above, “readers can sometimes be so judgmental”. Aside from that, this world is in big competition. Standing still won’t make you win, you need to run and try not to be left behind. If you want success then work for it.
If you want to get reviews, you may want to consider book review service from a professional writer. Or try having a giveaway online in exchange of good reviews. How about asking your close friend or relative to write a review for you and in exchange, they will provide good feedback for your book. You see, these are just some of the great and simple ways you can try to market your self published book. If you will just try to be more creative, you can still come up with some other marketing techniques.
Positive book reviews are so helpful, particularly to self-published authors. It’s a great way to promote your writing and be noticed by people. The more reviews you generate means more sales and not only that, reviews can also help promote your other writings or your future writings and you as an author. Another good thing about reviews is, it help other readers see the best part of your book because most of the reviews will highlight the best part or the relevant sections of your book. For readers who have read your work, reviews can also urge them to write their own reviews for you. This just means that your book exposure is getting wider and wider.
So as an author, never neglect the power of reviews and be creative, try to do something to generate some reviews and in near future, you will see another fruit of your labor.